CASE STUDY - A-Denver Roofing Landing Page

Problem

• The brand needed a standalone page to highlight specific offerings and campaigns.
• The page had to feel premium while staying consistent with the corporate site.

Approach

• Designed a long-form layout emphasizing trust, social proof, and a clear CTA.
• Implemented parallax sections and an on-page form within WordPress.

Outcome

• Improved clarity and conversion opportunity for roofing campaigns.

Highlights

Key decisions and details from this build.

What this project shows

This case study highlights how I approach front-end engineering: beginning with indentifying the problem, designing a structure that can evolve, and shipping a quality result that holds up in production.